The website's intended outcome
FOR WEB DESIGNERS
Create a web design proposal in minutes.
Turn the website you discussed into a concise client proposal with the pages, deliverables, timeline, investment and terms clearly defined.
Create proposal freeEXAMPLE
Brand refresh and landing page for Beacon Labs
Outcome: A refreshed visual identity and focused landing page
Deliverables: Visual direction, brand guidelines, wireframe and final designs
Timeline: August 28–September 28
Investment: $3,000
Terms: 50% upfront, 50% before final handoff
WHAT TO INCLUDE
What to include for a website project
Pages and concrete deliverables
Design and launch timeline
Project investment
Revision and content assumptions
PRACTICAL DETAIL
What to exclude from a web design proposal
Clear exclusions prevent scope creep and make additional work easier to price fairly.
Copywriting
Unless explicitly included.
Photography and custom illustration
Unless explicitly included.
Hosting and paid plugins
List these separately if the client pays for them.
Extra pages
Pages outside the agreed sitemap are quoted separately.
Ongoing maintenance
Make clear whether post-launch support is included.
Additional revision rounds
State what happens after the included revisions are used.
HOW IT WORKS
Call done. Proposal sent.
01
Finish the call
Keep the agreed scope, timing and price fresh.
02
Fill it out once
Add the relevant details in one screen.
03
Preview and send
Download the finished client-ready PDF.
QUESTIONS
Frequently asked questions
Should every page be listed?
List the agreed pages or page groups so the client can see what is included.
Can I include optional terms?
Yes. Use the expectations and assumptions field for important project conditions.
Does CleanProposal build the website?
No. It creates the proposal document for the work you will deliver.
YOUR NEXT PROPOSAL
Send it while the conversation is still fresh.
Fill in the details, preview the proposal and send it.
Create proposal free